Nissan’s “Lost Key Chain” Campaign
Nissan’s new advertising campaign is definitely innovative! what they are doing this time is dropping 100,000 keys in different public facilities, concerts and so on with a message on the key chain saying that they don’t need those keys anymore as of way to promote their keyless-ignition feature in the new Altima. VERY CREATIVE!
It’s true that I might not buy the Altima because of this ad. even though I believe it’s an amazing car but I will definitely remember this campaign for a long time.

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